Archive for April 2017
How to Create a Twitter Moment: A Step-by-Step Guide
Sometimes an event is so remarkably big that it completely takes over social media for a few hours, or even days. Think back to the last awards show, sporting event, or viral meme — how many tweets about it popped onto your Twitter timeline?When more than 9,000 tweets are published per second, it can be…
Read MoreWhat Can Your Business Learn From Restaurant Marketing? [Infographic]
In February 2016, the U.S. magazine Bon Appétit released its inaugural culture-themed issue, in which it explored — among other topics — just how we became so obsessed with food.Some believe it began with food permeating popular culture — for example, with televised cooking and restaurant exploration shows. Whatever it is, this obsession has left marketers from several other industries wondering, “Can I…
Read MoreThe Ultimate Cheat Sheet of Social Media Photo & Image Sizes [Infographic]
When you’re selecting cover photos, shared images, and other social media assets, knowing the basic image dimensions might not cut it. What if you want to make sure a certain part of your cover photo isn’t obstructed by your profile photo? And what’s the difference between shared link thumbnails, or in-stream photos — are the…
Read MoreHow Twitter Is Fighting Harassment & Cyberbullying
I’ll say it: I love Twitter.I use Twitter to follow breaking news stories, to promote my work and the work of colleagues and peers I admire, and to consume and laugh at jokes and memes. I like spending time on the platform to stay informed and connect with people.But it goes without saying that I…
Read MoreHow Visuals Will Impact Marketing in 2017, According to New Data [Infographic]
There’s a reason most children’s books are filled with pictures.Sure, the pictures help parents keep their children still and quiet for the few minutes they’re reading to them. And that’s largely because visuals are engaging and help explain complicated concepts better than text alone. ————- How Visuals Will Impact Marketing in 2017, According to New…
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