Archive for April 2017
Google releases new video on how to hire an SEO consultant
Thinking of hiring an SEO firm or consultant? Watch this video from Google’s Maile Ohye on what questions to ask and what to look for during that hiring process. The post Google releases new video on how to hire an SEO consultant appeared first on Search Engine Land. Google has added a new video to…
Read More15 Inspiring Examples of Small Business Branding
Taking on a branding project for a small business can be a valuable opportunity for agencies and freelancers to develop experimental creative work without the intense pressures and restrictions associated with larger accounts. While big businesses often have multiple decision makers with very specific ideas and guidelines to keep their existing brands consistent, smaller companies are usually more open to…
Read MoreThe Bird’s Eye View of Video: New Stats from Twitter [Infographic]
Video is crushing it on social media. Videos on Facebook are shared 7X more frequently than links, Snapchat users watch 10 billion videos each day, and video ads on Twitter are twice as memorable as other ads on the platform. So, how can brands take advantage of high levels of video engagement on Twitter? …
Read More4 Content Marketing Things That Turn Off Your Audience
To fully capitalize your content marketing, you need to click with your audience. Unfortunately, not all that many content marketers fully realize the effectiveness of their programs – only one-third rate their content marketing strategy as extremely or very effective, according to CMI 2017 B2B research. Part of the reason for this phenomenon is simply…
Read MoreHow to Create Instagram Lead Ads
Do you advertise on Instagram? Want more leads? Instagram lead ads let you collect valuable contact information from potential customers without pushing them off of the platform. In this article, you’ll discover how to set up lead ads on Instagram. How to Create Instagram Lead Ads by Deirdre Kelly on Social Media Examiner. #1: Choose…
Read MoreHow to Become a Household Name
“Google it.” “Can you pass me some Kleenex?” “Let’s take the Jet Ski out.” These are just a few examples of how brand names have been worked into our common vocabularies. When people ask for a Kleenex, they usually just mean they want a tissue, but because the Kleenex brand is so popular, we’ve started…
Read MoreWhy Self-esteem Is Different From Confidence and How to Build Both Effectively
As humans, we sort of depend on certain qualities and traits. For example, self-esteem and self-confidence (or confidence) are two fundamental personality traits that we need in our lives. Quickly before you think about each of the terms, let’s define what each of them means. Self-esteem: How you feel about yourself and about what you…
Read More4 Questions You Must Answer to Develop Your Marketing Strategy
Developing a marketing strategy for your business can be tough, especially if you don’t know where to start or what to focus on. I’ve found that if I get stuck while putting together my own strategy, or a marketing strategy for clients, I just need to refer back to the four questions below to…
Read MoreHow to Use Facebook Ads to Drive Sustainable Traffic & Boost Sales
Regardless of your business model, incorporating Facebook ads into your marketing funnel can be a dependable way to drive customers to your site and, ultimately, boost sales. The concept is simple enough: You target prospective buyers on Facebook with an ad. But when it comes to Facebook, the real key is how to create sustainable…
Read MoreBiometrics and neuroscience: The future of digital analytics?
Image via Niice.co Advertising has always been about emotions. Emotions lead to actions and, as such, influencing emotions is the most effective route to influencing actions. Actions, in turn, become habits, and these habits are the driving force that creates global brands. Marketers have never hesitated to exploit this relationship – in fact you could…
Read More