Archive for March 2017
Does More Data Help, or Hurt Social Advertisers? [Infographic]
Advertisers and marketers have access to more data in 2017 than ever before, but does that make it easier, or more difficult to act decisively? According to new data from Brand Innovators, 36% of social marketers struggle to “distill data into insights and actions.” Despite having an unprecedented amount of data at their disposal, many marketing teams…
Read MoreHow to Be Productive After a Long Weekend
What could be better than a three-day holiday weekend? Whether you decide to staycation at home or take advantage of the time off by visiting a new place, most people would agree that getting an extra vacation day is a good thing. The trouble is, once you get back into the office to a deluge…
Read MoreMust Have Homepage Elements
Must Have Homepage Elements written by John Jantsch read more at Duct Tape Marketing Not to pick on web designers, but in today’s business world, you need to be thinking about so much more than just design when it comes to building out your website. Sure, design is still an important element since a website…
Read More10 Skills and Traits Possessed by the Most Successful Entrepreneurs
You wonder how they do it, how they are able to build their businesses from the ground up efficiently and fledge it to the best to structure your business, and even talk to mentors. Unfortunately, the results aren’t as spectacular. However, you keep trying. To be a successful entrepreneur, there are skills and traits that…
Read MoreDon’t let greedy amateurs get you down
Martin (not his real name) emailed me with a great question. I promised to answer it here, as it’s a marketing problem that a lot of people struggle with. He wanted to know why only a tiny fraction of his newsletter subscribers ever hire him. Martins an experienced, professional copywriter. It’s important to point out…
Read More6 Seemingly Harmless Ways You're Sabotaging Your Proposals
60% of leading advertisers will review their agencies within the next 12 months, according to a study from Advertiser Perceptions. As if to prove the point, Procter & Gamble announced in January they will review all ad agency contracts in 2017. Whether it’s due to the demise of the agency-of-record, growing concerns over transparency issues,…
Read MoreThe Art of Managing a Flexible Schedule
A Hubspot Article Ah, autonomy. Isn’t it grand? No defined time when you have to arrive at the office. No guilt over having to leave early for your kid’s recital. And if you’re not feeling well or the roads are bad, no problem — just work from home. But is it ever really that simple?…
Read MoreThe One-Week Social Selling Action Plan
The One-Week Social Selling Action Plan written by Guest Post read more at Duct Tape Marketing Think back to a sales situation with a friend of a friend, one where you started with a huge trust advantage: how much smoother and faster was the process? What if you could replicate that dynamic on a much…
Read MoreHow to Use Content Upgrades and Capture More Leads
Without a content upgrade, every time someone reads your post, something terrible happens… Nothing. It doesn’t matter how much traffic you get. It doesn’t matter how many shares or comments. Unless that traffic is converting, it’s worthless. Content upgrades are like patching holes in a leaky pipe – it stops the water (aka your…
Read More3 Insights for Creating Viral Content
The great thing about content marketing as a whole is its ability to achieve various marketing goals through different content strategies. From brand awareness to driving organic traffic to lead generation, tailoring your content to match your objectives is a must for ensuring your content doesn’t add to the noise by fulfilling the needs…
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