Archive for February 2017
Want to Scale Up Your Content Operations? 4 Things to Think Big About [Infographic]
Let’s say for some time you single-handedly make something that people love to consume: cinnamon buns, maybe, or content. You decide to go big with your operations and bring more bliss into the world. Boatloads of bliss. We’re talking content (or cinnamon buns) galore. We’re talking more than simply doing more of what you’re doing.…
Read MoreCan Your Poor Internet Security Hurt Your Marketing Efforts?
No matter how successful your brand’s marketing is, poor cybersecurity can result in data breaches that have the potential to cause irreversible damage to your reputation. Customers are more likely to stay loyal to brands with which they feel safe doing business, and any data breach can break that trust. About 64% of marketers believe…
Read MoreHow to Write Effective Job Ads for Your Hiring Funnel
What’s so hard about writing an online job ad? On the surface, it seems simple enough. Just describe the job’s responsibilities, label it with the role you’re hiring for, and post the ad. While that strategy might get you a few results, there are some best practices that can maximize your ad’s views and clicks. In turn, that…
Read MoreLeverage Your Network to Help Drive Your Own Branded Content
Leverage Your Network to Help Drive Your Own Branded Content written by Guest Post read more at Duct Tape Marketing The Content Creation Conundrum If you’re looking to grow your business’s online presence, original branded content is the way to go. According to a Forrester study, 74% of business buyers conduct more than half of…
Read MoreThe Most Dangerous Self-Confidence Myth and How to Avoid It
Processed with VSCOcam with a5 preset A while back I ran a short survey asking people from all generations and walks of life what they thought was the biggest problem most humans face on a daily basis. Not to my surprise, the answer was “self-confidence.” Many of us are aware that the one thing really…
Read MoreDesign Yourself: It’s Time to Start Rethinking the Way You Work
How many times do you hear someone shout out “I LOVE MONDAY” as they head to work after the weekend? Probably never, at least not in recent years. The truth is that in today’s world, many people do not enjoy the jobs they spend 50+ hours a week doing. If you asked the average person…
Read MoreHow to Attract Talent With a Company Hashtag: 10 Inspiring Examples
It’s getting harder and harder for companies to attract and retain the right people. According to the Talent Shortage Survey, 40% of global employers are unable to find the right talent for jobs that need to be done. For this reason, many employers are looking internally to their existing team for support. According to Jobvite, employee…
Read MoreHow To Create More Success This Year Using This 3 Step Strategy
Processed with VSCO with hb2 preset Do you know that success comes down to two things, effort and strategy? Most people fail because they don’t put in the necessary effort to get the results that they want. And effort is something that you will have to do on your own. Just like what Jim Rohn…
Read MoreHow to Optimize Your Referral Program and Boost Your Sales
How to Optimize Your Referral Program and Boost Your Sales written by Guest Post read more at Duct Tape Marketing Referral marketing looks like the elixir of marketing. You are making your customers refer their friends to your business at no extra cost. Doesn’t that sound great? If you are a business owner, I know…
Read MoreStudies: digital, particularly cellular, driving trillions in offline retail spending
The $354 billion in 2016 e-commerce gross sales is small potatoes in contrast with offline retail spending: over $four.5 trillion in response to US authorities figures. However what’s additionally bigger than e-commerce is offline spending influenced by the web — between $1 and $2+ trillion, relying on the estimate. Based on a brand new…
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