Archive for January 2017
17 link resolutions for 2017
Back in 2014, I had 14 link resolutions. For 2017, I have 17 for you. Maybe you’re doing some or all of the following already; congratulations if that’s true, as you’re much more proactive than most. If you aren’t doing any, start with just a couple — but please, please, please make sure you do the…
Read MoreThe fake information epidemic and how it will hurt local search in 2017
pinocchio-toy-lies Fake news and its influence on the election dominated headlines for weeks as fabricated news reports went viral and the election results shocked the nation. But fake news is just one tentacle of a troubling and growing trend of fake media content. The headlines simply brought to light what is a much wider problem:…
Read MoreLocal SEO is about so much more than tools
Welcome to my first Local SEO column of the year on Search Engine Land! While most other sites are publishing roundups or predictions for 2017, there’s really only one way to kick off the beginning of a new year: a new installment of Greg’s Soapbox! As you faithful readers know, my posts are almost always…
Read More1000 Targets, One Arrow
Here’s everyone right now: I’ve got a lot to do. New year, new me. I’m going to do this and that and this and… It doesn’t work. You end up running in a lot of circles, or at best, you hit a lot of smaller goals, but nothing that really moves the needle. Right? Let’s…
Read MoreDon’t Ever Launch an Overlay Without This Checklist [FREE DOWNLOAD]
Did you know I’m psychic? It’s true. Your favourite color is orange. You once lived on Chestnut Lane. You’ve googled “email best practices” at some point in your marketing career. Okay, so one out of three ain’t bad — amirite? The point is, best practices are important to marketers. Whether it’s email, landing pages or…
Read MoreParadigm shift: Has Google suspended defamation removals?
A number of attorneys who specialize in online defamation/libel cases have reported to me that Google has recently suspended its longstanding, informal policy of removing URLs from US search results that are specified in duly executed court orders. This poses a major paradigm shift for many victims of online reputation attacks. Beginning around August or…
Read More4 steps to make your organic listings more effective
You’re a savvy digital marketer. You follow Google best practices and read “all the SEO blogs.” You sound like a zookeeper with your extensive knowledge of Pandas, Penguins, Possums and Pigeons. You’re always looking for ways to improve organic search rankings. Instead of investing your time researching some of those gray (or even black) hat tactics…
Read MoreWhy Your Website Needs a Storyteller Instead of a Designer
Your website is the hub of your online presence – period. (Well, maybe that’s not exactly true from you right now, but it must be!) As such, it has to do some heavy lifting and that heavy lifting must extend far beyond the interactive brochure still built today by many business owners. Your website must…
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