Archive for January 2017
7 key components to a winning mobile marketing budget in 2017
Now that 2017 is here, it’s time to start planning your mobile strategy for the year. If you think mobile success is about landing pages and app install ads, I have some news for you: In 2017, your mobile marketing strategy will have to include a lot more than just an advertising plan for your…
Read MoreEntrepreneurial lessons from an amateur poker player
Shortly after I sold my first company, a friend took me to the poker tables at a casino in Florida. I had never played the game before, so my friend gave me a quick tutorial before we bought chips and sat down at one of the amateur tables. My loss was swift and absolute: in…
Read MoreAmazon made 10x more money than any other e-commerce site during 2016 holidays
Amazon already told the world that the 2016 holidays were its “best-ever season,” and new data from retail analytics company Slice Intelligence is adding some perspective to the claim. Based on a panel of more than 1.3 million US online shoppers, Amazon claimed 38 percent of all online revenue during the just-completed holidays. That’s a…
Read MoreA comprehensive guide to SSL certificates
A full range of SSL products are available on the market today that cater to various domain and security needs. Though many webmasters are exploring the possibilities, hoping a move to SSL will boost their search rankings, it can be overwhelming to try to compare these options, let alone fully understand what you’re paying for.…
Read MoreMarketing automation for the little guy is helping to power the new economy
The internet, coupled with mobile devices, has provided a fulcrum for an escalating number of aspiring entrepreneurs to start their own businesses. Because of these technical advances, entrepreneurs offering everything from outdoor landscaping to speech writing can represent themselves in a cost-effective way. In fact, over 33 percent of the entire American workforce is involved…
Read More6 Tactics for Turning Your Website into a Lead Generating Machine
Photo Credit:Shutterstock Anybody can create a website, but not everybody can create a conversion machine. Your website should be a mechanism in your business that allows you to convert prospective visitors into interested leads who will later become customers and advocates for the products and services that you sell. All website owners want this dream,…
Read MoreDoes Influencer Marketing Help Your Business?
“Influencer marketing” isn’t new. It has been around for at least a decade in its latest form, which is “Hey, let’s get bloggers to talk about our stuff!” Lots of companies wonder if it’s the right move for their product. Let’s talk about that. The nice folks at Skinny and Co sent me some amazing…
Read More10 online marketing strategies to make you a unicorn [infographic]
Everyone who knows me knows I’m obsessed with unicorns – not just the magical beasts you’ll often find hanging out near rainbows but marketing unicorns. What’s a marketing unicorn, you ask? It’s one of those magical campaigns that’s so effective it performs in the top 1-3% of all marketing campaigns. Marketing unicorns are so special…
Read MoreStrategies You Need To Try in 2017, According to 13 Digital Marketing Experts
Image via Shutterstock. Has anyone in the history of the world ever kept a New Year’s resolution? I know I haven’t. But that doesn’t stop me from making them year after year and convincing myself that this will be the year for life-altering change. And then my credit card gets charged for my monthly gym…
Read MoreMedium will eliminate its Promoted Stories ad product following layoffs
Medium’s advertising product never made it out of beta. The publishing platform created by Twitter co-founder Evan Williams will shut down its Promoted Stories ad product that had been released in beta in April 2016, according to a person familiar with the matter. The decision to eliminate its ad product coincides with Medium rethinking its…
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