Archive for January 2017
What Do Conversions, Your Homepage and Vodka Martinis Have in Common?
We’ve all been there— you’re sitting in yet another kickoff meeting, tasked with the impossible: find a way to get more conversions from your homepage with less manpower, fewer resources and a shoestring budget. P.S., can you get it done before the end of this quarter? You leave wondering if it’s too late to take…
Read MoreThe Town Square and the Marketplace
Now, more than ever before, it’s important that we develop and nurture a platform where we can be heard. At the very same time that these tools become easier and easier to use, the world is more noisy. Add to this the fact that I believe we often forget a very important detail, and that…
Read MoreConversions Are for Closers: Using Conversion-Centered Design Principles to Inspire More Clicks
The campaign conversion path is often a long and windy trail that consists of your prospect having objections and you effectively countering them. If you’ve done your job properly, your prospect will eventually end up at a crossroads: one path leads to a conversion and the other to the back button — or worse, your…
Read MoreWhat exactly is PPC keyword management anyway?
PPC keyword management gets a fair amount of attention as a topic of conversation (at least in the world of PPC pros!). It’s also a topic that sends my brain into overdrive when clients mention it. Why? Because the phrase is used so loosely it often means different things to different people. Part of the…
Read MoreDesign and UX Trends to Boost Conversions in 2017 [INFOGRAPHIC]
As more of our interactions — both business and personal — migrate online, intuitive design and user experience have never been more important. The fast pace at which the digital world is changing means there’s always a new trend on the up and up promising to skyrocket our results. Last year we saw the rise…
Read MoreTop three programmatic trends in 2017
Top three programmatic trends in 2017 Programmatic is a game-changing technology in the advertising industry. According to ZenithOptimedia Programmatic Marketing Forecasts, it will grow by an astounding 31% in 2017 – and that’s faster than social media (25%) and online video (20%). At the same time, marketers using automation is on the rise: Dun &…
Read MoreHoliday e-commerce sales crushed expectations, NRF says
New data from the National Retail Federation (NRF) paints a rosy picture for holiday e-commerce. The organization estimates non-store sales of $122.9 billion in November and December, a 12.6 percent gain over 2015. And it’s significantly higher than the NRF’s predicted growth of 7-10 percent. The NRF’s numbers are in line with what others have…
Read MoreFour trends that will reshape marketing in 2017
I’ve been a marketer and entrepreneur for more than 20 years, and each year seems to bring a new whirlwind of change. In 2016, social media grew even more powerful, dictating the news and shaping our public discourse. Chatbots and artificial intelligence started to gain traction and are opening entirely new avenues for brands to…
Read MoreFetch and Horror: 3 examples of how fetch and render in GSC can reveal big SEO problems
In May 2014, some powerful functionality debuted in the “fetch as Google” feature in Google Search Console — the ability to fetch and render. When you ask Google to fetch and render, its crawler will fetch all necessary resources so it can accurately render a page, including images, CSS and JavaScript. Google then provides a preview…
Read MoreA simple checklist to prep for the Google mobile-first index
Hopefully, all of you learned from “Mobilegeddon” in 2015 and “Mobilegeddon 2” in 2016 that the updates Google makes to improve the smartphone user experience for the majority of Google searchers are not the end of the world. Not even close, in fact. Still, I have seen a lot of articles focused on this topic in…
Read More