Archive for December 2016
Google restricts TrueView video ad rotation settings to “Optimize for views” only
If you’re running video campaigns on Google properties and have set ad rotations to Optimize for conversions or to Rotate evenly, you’ll want to take note that Google will be switching your rotation setting to Optimize for views — if it hasn’t already. Advertisers are seeing a notice in AdWords that Optimize for views is now…
Read MorePPC Landing Page Magic: Secrets Revealed [GIFOGRAPHIC]
This marketing infographic is part of KlientBoost’s 25-part Marketing Advent Calendar. Sign up here to receive a new gifographic once a day in your inbox. As a kid who was fascinated with the magic store, it’s kind of surprising that I still don’t know how magicians do certain tricks. But it’s probably because as an…
Read MoreReport: 91 percent would use abandoned apps again if disliked issues addressed
Mobile apps command about 60 percent of digital media time according to comScore’s 2016 Mobile App Report. However that time is concentrated in a relatively small number of top apps that people use regularly. App discovery and retention have become a high-stakes game for publishers, brands and retailers. Evidence of this is the fact that…
Read MoreAd extensions for the entire decision journey
Not only do ad extensions work to encourage immediate sales, but they can also be used to move consumers along the decision journey/buy cycle. In our work, we’ve effectively used ad extensions in many stages of the buy cycle, for instance: When searchers research products online (research stage) When searchers home in on a specific product When searchers…
Read MoreMarketing automation is like icing on the cake
Most of us have baked a cake at one time or another. We’ve put all the ingredients in a large bowl, mixed it up, dumped it in a pan, and then put it in the oven. When the cake was baked, we let it cool and added icing to the top. Why do we add…
Read MoreSEO trends to prepare for in 2017
Search engine optimization is evolving at lightning speed. As 2016 begins to wind down, it is time to examine the digital marketing landscape for the upcoming year. There have been numerous developments in SEO over the past 10 months. A lot of the prominent trends of 2016 will continue and grow in 2017. As Google’s…
Read MoreThree major developments that will shape multi-channel marketing in 2017
How have the events of 2016 affected your advertising spend? Take our 10-minute survey to benchmark your performance against competitors – and enter our prize draw to win £100 in Amazon vouchers. With the huge range of different marketing channels available to marketers today, it’s more critical than ever to have a marketing strategy that…
Read More10 Questions to Ask Yourself When Your Conversion Rates Are Below Average
Don’t wait until it’s too late. Check and maintain your conversion rates often, just like you would your car. Image via Shutterstock. A major faux pas I often see with conversion rates is that businesses only seem to to address them when alarms are triggered. Conversion rates require ongoing maintenance and should be regular focal…
Read MoreAs a local business, you have to own your own back yard
As you know from my past articles, I typically write about real-world encounters with clients or other SEOs — and this one’s no different. The interesting point about today’s post is that the issue I’m discussing might partially be my own fault! Last summer, I wrote a post here about local content silos, a strategy for creating…
Read MoreTop 10 local search insights of 2016
As 2016 comes to a close and we begin planning for next year’s goals and budgets in earnest, it is prudent to remember to take time for reflection. Learning from successes experienced and mistakes made helps you set goals that will move you forward and plan for ways to get there. To help remind you…
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