Archive for November 2016
Thirteen things marketers want to know about expanded text ads, direct from Google
Expanded text ads (ETAs) are a big deal. At least a dozen articles on this fine site can attest to that fact (including one that I wrote myself). Spread out across all of the articles and discussions online, I’ve read more than a bit of speculation. So, I decided to get together with the product…
Read MoreWebsite Platforms – So Many To Choose From
What website platform should I use? That’s a common question. The answer depends on what you want to get out of the website. Is it just a marketing website, do you want to sell goods, do you want a blog are just a few of the deciding factors. Let’s explore the different options… Here is…
Read MoreHow to Predictably Fill Your Funnel Using Account-Based Marketing
Scoping out your ideal customers ahead of time and personalizing your outreach is at the core of an account-based marketing approach. Image via Shutterstock. Just put the finishing touches on a new cold email campaign? 2009 called and wants its tactic back. People are getting more emails than ever before. Even despite the increase in deliverability…
Read MoreWhen AI and analytics drive business disruption vs. hype
The sales and marketing industry has been abuzz with talk of predictive analytics, machine learning and artificial intelligence (AI) this fall, especially on the heels of a flurry of AI updates from Microsoft and Oracle, Salesforce’s recent Einstein announcement at Dreamforce, and Google’s unveiling of its efforts in machine learning and AI yesterday. In all of…
Read MoreReady for Black Friday 2016? 3 critical e-commerce SEO configurations that help you avoid common issues
With the most important season for online retailers coming, it’s critical to make sure that your online store is optimized so you’re ready to make the most out of it. Last year, online shoppers spent $4.45 billion on Black Friday and Thanksgiving Day alone. And according to Custora’s E-Commerce Pulse, in September of this year, 22 percent of e-commerce orders…
Read MoreLast-minute SEO for the holidays
So, you’ve procrastinated until mid-November, and now you’re struggling to figure out how it’s possible to boost your organic search traffic for the holidays. While this is probably the ideal time to be planning for your 2017 holiday SEO strategy, right now I’m going to cover some tips for ranking for 2016. The core criterion of…
Read More15 Incredible Facebook Ad Tools We Love
November 17, 2016 Who doesn’t love a good marketing tool? Utilizing tools can: Save you time Provide quick insights Improve campaign performance Automate repetitive tasks While we haven’t found the ultimate Facebook advertising tool that meets all of our needs and desires, we do have a solid list of tools that we keep handy. This…
Read More15 Ways Marketers Use Overlays to Get More Conversions
Let me paint an ugly picture for you. The end of the month is approaching. In one week, you have to report to your boss about marketing metrics… and you’re not even halfway to your targets. Maybe you call an emergency brainstorm meeting with your team: Maybe you pump more money into your PPC campaigns.…
Read MoreID graphs: The path to identity resolution
Among consistently hot marketing subjects like mobile and social, or buzzed-about trends like artificial intelligence and marketing automation, identity is emerging as a key marketing topic. Recognizing customers across devices and stitching that information together into a single view has never been more relevant. A Forrester report claims identity is the “next competitive battleground,” yet…
Read MoreHow user-generated content and customer feedback can strengthen your value proposition
Ever since my team attended Content Marketing World this fall, I’ve been thinking about the benefits of user-generated content (UGC). It was a hot topic during the conference that left me, and many others, thinking about how — in an age where buyers don’t trust our corporate messaging — B2B marketers can get even more…
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