Archive for November 2016
Update: FTC holds Warner Brothers accountable for online influencer deception
Mark Van Scyoc / Shutterstock.com Following a brouhaha in July after the FTC spanked Warner Brothers for promoting a product without full disclosure about their engagement with the brand, the governmental agency has announced that it has come to an agreement with the entertainment conglomerate. In an unanimous Commission vote, Warner Brothers is now not…
Read MoreFacebook removes 4 agencies from Marketing Partners program with media buying badge elimination
Facebook is returning its Marketing Partners (née Preferred Marketing Developers) program to its roots as a roster of advertising and marketing technology providers and putting some agencies that had been part of the program at a further remove. Facebook plans to eliminate the “media buying” speciality from its Marketing Partners program that grants a Good…
Read MoreWhy media buying and advertising is ripe for artificial intelligence
There’s a reason transparency is such an important topic of discussion throughout the industry. In June, the Association of National Advertisers (ANA) published a bombshell of a report revealing that executives were aware of — and sometimes mandated — extensive use of nontransparent practices like rebates and kickbacks. As a direct response to the report, JPMorgan Chase…
Read MoreWhy Google might not be able to stop “fake news”
Last week, Google pledged to fight “fake news” in its search results yet offered up no solutions to the problem. That’s likely because Google has no easy fix. Google especially came under fire after it listed a site with incorrect “final” US presidential election counts as the top listing for searches such as “final votes”…
Read MoreA 10-minute account audit to prevent SEM fires during the holidays
We’ve talked about it for weeks, and it’s truly upon us now: holiday crunch time. Your eyes are probably crossing with all the prep and must-dos, but if you’re short on hours and would like to make sure to avert any ROI disasters before they happen, make sure to check these five items off your…
Read MoreAll’s Fair In Love And PPC: Understanding AdWords Policy
November 21, 2016 I am a rule-follower. I always have been. Strunk & White’s The Elements of Style continues to be my go-to writing guide (which is why I will never say the phrase “I am nauseous” and neither should you). This doesn’t mean I never break rules, but I am a firm believer in…
Read MoreFacebook may start flagging fake news posts, says Mark Zuckerberg
On Facebook nobody knows if you’re a liar. But they might someday soon. Facebook is considering flagging to its users when a piece of content posted to Facebook has been reported as false by Facebook users or entities outside of Facebook, Facebook CEO Mark Zuckerberg said in a Facebook post published Friday night. To flag…
Read More7 Black Friday and Cyber Monday Landing Page Examples [with critiques]
Psst: This post was published previously on the Unbounce Blog. With Black Friday and Cyber Monday around the corner, we’ve updated it with helpful tips and critiques that will inspire your upcoming holiday campaigns. It’s that time again: Holiday shopping season. And every business is trying to take advantage of the billions of consumer dollars…
Read MoreEuropean survey finds 70 percent of Android owners want pre-installed apps
According to a new European consumer survey from the Application Developers Alliance, 70 percent of respondents would prefer to buy an Android device with basic apps pre-installed. This finding, as well as others in the report, appears to support Google’s argument to the European Commission that its pre-installed suite of apps benefits consumers and is…
Read MoreWhy SEO should always complement your content marketing
Folks walk up to me at conferences or email me for advice on SEO all the time, and a question they often ask is, “What is the role of SEO in content marketing?” My answer is always the same: SEO should be viewed as reinforcement to your content team. More often than not, this is followed…
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